Case Study:MCE Fairfield enrollment Campaign

I was entrusted with the responsibility of devising a dynamic and assertive
print, OOH and digital campaign, creating a fresh graphic design concept
and overseeing the production of various assets including videos in both English and Spanish, social media content, display advertisements, billboards, and bus displays.

Serving as their sole creative on the project, I collaborated closely with Freelance Media Buying to raise awareness for their Fairfield enrollment initiative, ultimately aiming to drive increased customer sign-ups for clean energy services.

Services provided
Graphic design
Concepting and ideation
Art direction
Video editing
Motion design
Print + digital production
Asset management

  • Social - Instagram Stories

    A major focus for this campaign was leveraging the power of social media with MCE’s message. Weekly carousel campaigns were developed utilizing photography from the client and the use of strong typography with hints of accent colors for emphasis.

  • Instagram feed

    A series of Instagram feeds for a series of weekly campaigns running through February and March of 2022.

  • Digital display ads

    A key to any successful campaign is to have an engaging set of display ads. Sizes included are 300x250, 300x600, 160x600, 72x90, 970x250, 300x100.

  • Out of home - OOH

    Bus kings.

  • Out of home - billboard

    Creative for billboard featured on Highway 80 in the Fairfield area.

  • Print - newspaper

    (2) Newspaper ads published in the Fairfield Register and the Vacaville Reporter.

Video - 15 sec spot

A key component to any campaign is video that gets to the message and fast. We incorporated energetic visuals of friends and families and their surroundings to show the positive impact clean energy provided by MCE could have on communities in Northern California.

MCE Fairfield enrollment video. 15 seconds. 16x9 ratio. English.