Marin Clean Energy
Fairfield & Vacaville Campaign

Marin Clean Energy needed to build awareness in Fairfield and Vacaville, where many residents had little to no familiarity with the brand. The challenge was to introduce MCE clearly and credibly across a broad regional campaign, while managing a high volume of deliverables, existing brand guidelines, legacy files, and a tight one-month timeline.

My solution was to create a flexible, modular design system built around bold typography, strong hierarchy, and an information-first approach. The goal was to make the messaging feel trustworthy, clear, and easy to scale across every format. By building consistency into the system from the start, I was able to adapt the campaign across a wide range of media without losing visual cohesion.

I handled the project from concept through final output, including design, production, versioning, motion graphics, and video editing. Deliverables included display ads, web banners, social media, newspaper ads, bus clings, billboards, and video. I also managed asset organization, version control, print-ready file prep, and coordination with outside vendors throughout the campaign.

The result was a cohesive regional rollout that shows my ability to lead both the creative and production side of complex, multi-channel work.